SPOILER ALERT! I’ve found a new liquid lipstick and I’m in love.
It’s fair to say that I have plenty of lipsticks in my collection and, out of everything makeup-related I lust over, this is where my obsession lies the most. A great lipstick can completely change your look or take your make up from day to night in a couple of swipes. Whoever invented lipstick needs a big fat pat on the back!
My latest love affair is with the Jouer Long-Wear Lip Crème Liquid Lipsticks. It was a complete impulse purchase too which makes the love even more satisfying. It all started when I was browsing the dangerous ‘New in’ section on cult beauty and I really wanted to give this lip product a go. I’d seen them briefly mentioned in a couple of blogs, nothing like the massive hype around the Kylie Lip Kits or The Anastasia Liquid Lipsticks, so I opted for a safe colour – a beautiful mauve called ‘Cassis’.
When it arrived it was a little smaller than I expected and the packaging confused me a little bit. I later found out that lots of Jouer products actually link together with the grooves down the side of the packaging – nifty! I opened it up and could wait to get it on my face. The smell is very sweet, like the most decedent buttercream you have ever eaten, which I was a bit wary of at first but the scent soon wares off. The applicator is a classic doe-foot style and the formula seems thin but very opaque and, once you have created the perfect lips, it doesn’t take long to dry.
As with all matte lip products, I tend to dab on the teeniest bit of lip balm to begin with but the overall feel of the Jouer Liquid Lipstick was as light as air. I was pretty impressed by this point but I took it out in the wild and tested it on a full day of work.
I didn’t reapply once thought the day and I was so shocked that the colour was almost completely intact when I arrived home. I think the colour had faded a little but it was very even and despite all my scoffing throughout the day (breakfast, lunch, snacks and drinks) it’s staying power was impressive!
I’m completely converted to these. I’m not sure if all colours have the same formula but I’m definitely willing to test out some more shades (not that I want to, I’m kicking and screaming over here).
It’s so amazing to be able to whack on some lipstick first thing and be confident in the fact that it’s going to stick around for the full day!
Have you tried these or any other Jouer products? What did you think?